
by Dawn Joseph
He has become a phenomenal Jamaican success story. A man who
heads the only Caribbean owned franchise in the United States. A
franchise that is expanding rapidly and now totals 107 stores with a
goal of 600 stores by 2010. These are lofty aspirations, but don’t
tell that to Golden Krust CEO Lowell Hawthorne. For him, the sky is
the limit and no obstacles are too insurmountable.
Who would have known that his admiration for his father’s patty
recipe would have been the catalyst for this proud Jamaican to start
his own restaurant to provide employment for himself and his family?
A restaurant that would mushroom into a famous franchise with stores
in 9 states across the country.
The young Hawthorne admired the way in which the community
appreciated his father’s patties which sold out as soon as they
came out of the oven.
The elder Hawthorne passed away suddenly earlier this year, but
Father Ephraim’s legacy lives on through the Golden Krust brand.
Now that recipe is taking the United States by storm and people
of all cultures are appreciating Jamaican cuisine in a whole new
way. A wide ranging menu of Jamaican entrees and pastries are also
available, which are sure to satisfy any hunger.
Hawthorne belonged to a large family of eleven and is a past
student of Oberlin High School. He left Jamaica when he was 20 years
old for the bright lights of New York City.
He worked at New York Police Department (NYPD) as a stock handler
while going to City College where he received an associate degree.
He then worked for 10 years as an accountant
His father used to visit New York at Easter and bake from his
sister’s basement. The buzz he generated in a week convinced
Hawthorne he could open his own business. He and his siblings pooled
all their resources, mortgaged their homes and came up with just
over US$107,000 to start the business.
They chose northeast Bronx, New York with its large concentration
of Caribbean residents, and leased a property.
The talented bunch of brothers, sisters and spouses brought
various skills to the enterprise and everyone pulled up their
sleeves, helping in any way possible. They toiled tirelessly and
with the highest level of professionalism and dedication to form the
building blocks of a fast food empire. All while maintaining a
genuine humility and pride. Together they have accomplished in two
decades what others may never even attempt. The first store opened
in 1989, and by 1992, Hawthorne had opened four stores. By 1996, it
grew to 17 stores.
Golden Krust became the first Jamaican company to apply for a
franchise license and the only Caribbean company to achieve this
milestone in America. Since then, they have aggressively expanded
across the country, building a large manufacturing facility to
sustain the company’s growth.
Mr. Hawthorne encourages others to, "try to establish you
own business for the world is as big as your dream." He is not
only driven by the need to provide stable employment and an avenue
to attain success for aspiring workers and entrepreneurs. He is also
determined to give back to society and has established the Mavis
& Ephraim Golden Krust (Memorial) Foundation to provide
scholarships for students, recognizing that "only the educated
are truly liberated."
Former Prime Minister P. J. Patterson has heaped praises on the
Hawthornes, noting that ethnic groups hold the family unit together
in the development of their business. He said the strength and
cohesion of the Jamaican nation were going to be ultimately decided
by the number of enterprises around which families could share a
common vision and work towards a common goal.
He said that Lowell Hawthorne had shown not only the propensity
for enterprise, but also the capacity for excellence.
Lowell Hawthorne often said he envisions Golden Krust will become
the next MacDonald’s. As the world watches his empire unfold,
there is no doubt he won’t stop until his dream is realized.